4 Red Flags to Watch Out For When Renting a Property Online

Given Ncube
  • 02 Mar, 2025
  • 8 min read
Finding a new place to live is exciting, right? Scrolling through listings, imagining yourself in a new neighborhood, maybe even picking out furniture in your head. But, here’s the thing – the online rental market can be a bit like the Wild West. 
There are amazing deals to be found, sure, but there are also some serious pitfalls. That’s why you need to have your guard up.

This article will cover five critical red flags you must watch out for to avoid scams and unpleasant surprises. We’re going to arm you with the knowledge to spot trouble a mile away, helping you find that dream rental, minus the nightmares.

#1: Unrealistic Rent Prices

Okay, let’s talk about price. Everyone loves a bargain. There is nothing like the feeling you’ve beat the system. But when it comes to rent, if something seems too good to be true, it almost always is.

We’ve all been there. You see a listing for a gorgeous apartment in a prime location, and the rent is… shockingly low. Your heart skips a beat. You start thinking, “Maybe I’ve finally caught a break!” But hold on a second.

Scammers are clever, and they play on basic human psychology. They know that the prospect of saving a bunch of money can make people let their guard down. A low price creates a sense of urgency and excitement, and those feelings can override our better judgment. Basically, our emotions can eclipse common sense.

This is where a little bit of research goes a long way. Before you get too attached to any one listing, take a look at what similar properties in the same area are going for. Sites like Welodge, room.co.zw, can give you a good sense of the market rate. If you’re looking at a place that’s significantly cheaper than everything else, that’s a major red flag. I mean, landlords aren’t usually in the business of losing money, are they?

Sometimes, the low price is just bait. The real cost might be buried in the fine print, hidden fees, or extra charges. The listing might say “utilities included,” but then you find out that only covers water, and you’re on the hook for everything else. You need to be aware of this type of trick.

Another trick? The photos might show a beautifully renovated apartment, but the actual unit available… not so much. Always clarify exactly what’s included and the specific unit that’s available.

Imagine a listing for a two-bedroom apartment uptown. The rent is advertised at $300, while similar units are going for $800 or more. The “landlord” claims they’re out of the country but need someone to take care of the place. They ask for a security deposit and the first month’s rent via wire transfer, promising to mail the keys. Sounds tempting, but – spoiler alert – it’s a classic scam. There is no apartment, and the “landlord” disappears with the money. It’s like a movie script but with a very unhappy ending.

#2: Blurry Photos and Vague Descriptions

Let’s talk about appearances. We’ve all heard about “catfishing,” but have you heard of “house-fishing”? It’s not just a concern in the dating, but in your living situation as well!

Think about it: when you’re shopping for anything online, don’t you want to see clear, detailed photos? It’s the same with rental properties. High-quality photos are a sign that the landlord (or agent) is professional and has nothing to hide.

Blurry, dark, or poorly framed photos are a huge red flag. Why? Because they can conveniently hide all sorts of problems. Maybe there’s damage to the walls, stained carpets, or outdated appliances. Perhaps the “spacious living room” is actually the size of a closet. Maybe it doesn’t even exist!

It’s not just the photos; the written description matters, too. A good listing should provide plenty of detail about the property: square footage, number of bedrooms and bathrooms, appliances included, amenities, pet policy, and parking situation, among other details.

If the description is vague, overly brief, or just generally unhelpful, that’s a problem. It might mean the lister is lazy, sure. But it could also mean they’re trying to gloss over some negative details. Or, worse, it could be a completely fake listing!

Some scammers withhold the property address, promising to reveal it only after you’ve sent a payment. This is never a legitimate practice. A genuine landlord should be willing to provide the address upfront so you can verify the property’s existence and check out the neighborhood.

#3: High-Pressure Tactics

Let’s talk about being in a hurry, something we’re all a bit too familiar with. Ever been pressured to make a quick decision? It’s stressful, isn’t it? Well, in the rental world, that pressure can be a sign of something fishy.

Scammers love to create a sense of urgency. They might say there are “tons of other applicants,” that the “price is only good for today,” or that you need to “act now” to secure the apartment. It’s all designed to make you panic and skip your due diligence.

Any legitimate landlord will give you time to review the lease agreement, ask questions, and potentially see the property in person (or at least via a live video call). If someone is demanding an immediate payment or deposit, especially before you’ve even seen the lease, that’s a giant red flag. Think of it as a blinking neon sign that’s screaming: WARNING!

Scammers prey on our emotions. They know that finding a place to live can be stressful and competitive, and they use that to their advantage. By creating a sense of urgency, they make it harder for you to think rationally and make good decisions.

The best way to protect yourself from high-pressure tactics is to simply…slow down. Remind yourself that you have the right to make an informed decision. Don’t let anyone rush you into anything. If a landlord or agent is legitimate, they’ll understand your need to be thorough.

This might sound cliché, but it’s true. Your intuition is a powerful tool. If something feels off about a listing or a landlord, don’t ignore it. It’s always better to be safe than sorry. Honestly, who needs the stress of dealing with a scam?

#4: Unwillingness to Communicate Transparently 

Alright, let’s talk about communication – or, more accurately, lack thereof. If someone wants you to trust them with your hard-earned money, you should expect them to be transparent.

When you’re seriously considering a rental property, you’re bound to have questions. A good landlord should be responsive, helpful, and willing to answer those questions thoroughly. If you’re finding it difficult to get straight answers, if the landlord is evasive, or if they simply don’t respond to your emails or calls, that’s a problem. Even if the landlord doesn’t speak your language, they should still be able to answer your questions.

In today’s world, there’s really no excuse for a landlord to refuse a video call if an in-person visit isn’t possible. A live video tour can give you a much better sense of the property than photos alone, and it allows you to interact with the landlord in real-time. If a landlord flat-out refuses any kind of face-to-face interaction, that’s a major red flag.

Scammers are masters of excuses. They might say they’re “out of the country,” “in the military,” “dealing with a family emergency,” or any number of other things that prevent them from meeting you or showing the property. Some are very believable, pulling on your heartstrings. While these situations can be legitimate sometimes, they’re also incredibly common scammer stories.

This is probably the most common excuse out there. The “landlord” claims they’re living abroad and need someone to rent their property while they’re away. They might even send you a convincing-looking (but fake) passport or other ID. They’ll usually ask for a wire transfer or other untraceable payment method. It’s a textbook scam.

So, how can you tell if a landlord is who they say they are? There are a few things you can do:
  • Ask for references: Talk to current or former tenants.
  • Check online reviews: See if the landlord or property management company has any online presence (and what people are saying about them).
  • Verify their identity: You can ask for a copy of their driver’s license or other ID and cross-reference it with public records or property ownership information.
  • Check a rental’s history. You can also check with local authorities.

Frequently Asked Questions (FAQs)

Let’s tackle a few common questions people have about renting and avoiding scams.
  • What are the biggest red flags when looking at a rental?
    We covered the big ones: unrealistic prices, poor photos/vague descriptions, pressure tactics, lack of transparency, and sketchy payment requests.

  • How do I avoid rental scams online?
    Be vigilant, do your research, trust your gut, and never send money before seeing the property and signing a lease.

  • Is it safe to rent an apartment online without seeing it?
    It’s risky. If you absolutely can’t see it in person, insist on a live video tour and do thorough background checks on the landlord.

  • How do I know if a landlord is legitimate?
    Ask for references, check online reviews, verify their identity through public records, and see if they’re willing to meet (in person or via video).

  • What if I think my rental payment was a scam?
    If you believe you have sent money to a scammer, it is important that you take swift action. Alert your bank, credit card company, app, or gift card provider to see if they can refund the transaction. Next, report the fraud to the Federal Trade Commission. Finally, notify the listing platform to alert them about the possible fraud or scam.

Conclusion

Finding a rental property online can be a great experience, but it requires you to be alert and cautious. By watching out for these five red flags, you can dramatically reduce your risk of falling victim to a scam. Remember, trust your instincts. If something feels off, it probably is. Take your time, do your homework, and don’t be afraid to walk away from a deal that doesn’t seem right. Now get ready to find a home and move with confidence!